Child singers are being commercialized in Kpop?

 The Korea Times reported that child idols are popular in K-pop. This audience is easily exploited by entertainment companies to increase profits or sexually abuse.

The Korea Times reported that child idols are popular in K-pop. This audience is easily exploited by entertainment companies to increase profits or sexually abuse.

Top Star News reported on September 23 that PNation's new group has a 12-year-old member, Tanaka Koki, controversial. The public thinks Koki is too young. Not to mention Koki's age is also different from the members of the group.

The audience asked a member who was too young, if PNation's group would sing songs about love or pursue a mature and sexy image?

What the public is most worried about is the pressure of the entertainment industry that could negatively impact and negatively affect Koki's mental and physical health.

Commercializing children?

According to The Korea Times, K-pop is growing rapidly and new groups are being formed every few months. There, idols start training since they were in high school, even elementary school. This is normal with Kpop. However, debuting at such a young age is worrisome.

Before that, the company Retune Music launched a number of groups with members from 7 to 13 years old. The groups under this company have relatively similar names such as Re:Kids Angel, Re:Kids Bloom, Re:Kids Treasure, Re:Kids Glory, Re:Kids Hero and Re: Kids Crystal.


In particular, Re:Kids Glory debuted on July 30 with the song "Don't Forget". The group consists of 5 members: Noah, Taehyeong, Jiwoo, Yeonje and Jinwoo. According to information posted by the company, member Kwak Jinwoo is only 7 years old.

Under the group's MV, most of the audience's comments revolved around the fact that the group member was too young. They argue that it is to blame that children have to work too early to earn money for their guardians.

“They sing well for their age and there is no doubt they are very talented. But aren't they too young to debut?", "They'll have to go through all the hardships to become a K-pop idol at the expense of their childhood", "They're so adorable but this K-pop industry. It's very difficult. Let them live like children," The Korea Times quoted the audience's comments.

In 2020, child idol groups (ages 9-14) like Little Cheer Girl or Vitamin are also controversial. They wear elaborate costumes and makeup, perform dances that are less powerful but still refined. The group's songs mainly revolve around childhood anxiety and the stress of studying.

“About 300-500 children in South Korea have applied to audition to become the new member of Little Cheer Girl,” Kim Tai Bum, the Rainbow Company's chief executive officer, told The Korea Times. The purpose of forming the group is to help young people overcome challenges and achieve their dreams.

The Korea Times points out that being a K-pop idol requires great responsibility and is one of the most sought-after jobs globally. This means that the public sets even higher standards for idols as they now become the face of Kpop in the international market.

In addition to the issue of pressure against public expectations, The Korea Times also posed another story in exploiting young idols, which is sexual harassment and pedophilia, which has caused a stir for many years in Vietnam. entertainment world. According to The Korea Times, the fact that young trainees were forced and taken advantage of by their bosses to carry out sexual harassment acts is not new in the Korean entertainment world.


Regarding the above issue, Mr. Kim told The Korea Times: "Compared to other countries, South Korea tends to pay less attention to issues related to the commercialization of children. Some take advantage of this to make sense. their inappropriate sexual behavior towards young children".

Requires appropriate educational regime

The Korea Times pointed out that the need for psychological counseling and education of young stars is also a hot spot. Rainbow Company holds regular counseling sessions for members and their parents to maintain a balance between school, family, and idol life.

Counseling sessions focus on mental health, future career paths, and more. Rainbow's CEO also stated that the company only requires child idols to attend dance and vocal classes twice a week.

They make sure to schedule performances for groups mainly on weekends so as not to interrupt life, cultural study time. However, this has not yet allayed public anxiety.

Kwon Mi Yeon, an expert at a marketing agency, said, "Child idols are training and performing at a critical time to develop social skills and personal identity. suffer from relatively tight schedules and malicious comments online. They will be prone to stress at such a young age."


Kwak Keum Joo, a professor of psychology at Seoul National University agrees. He pointed out that even older K-pop idols often suffer from psychological stress. They lack the time and opportunity to receive the education to grow up because they have to practice and perform when they are too young.

However, the demand for child idols is expected to increase as the number of people who aspire to become a star from an early age is increasing, especially after K-pop is famous all over the world.



However, if they start their careers too early, children can be easily taken advantage of by adults. These people often prioritize profits over the welfare of children. Therefore, experts advise young people not to give up their studies to enter the entertainment industry too soon.


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