Apple uses the excuse to protect the environment to remove the plastic film cover, cut down on accessories, but in fact, the amount of waste increases many times.
During the event on September 14, after introducing new products, Apple spent a lot of time talking about the issue of "environmental protection". This is also a keyword that the company mentioned many times during the past two years. From the elimination of accessories, smaller canning to a high percentage of material recycling, Apple has repeatedly emphasized its goal of reducing e-waste. With iPhone 13, the company commits that most accessories are 100% recycled. The volume of the box is reduced, the plastic seal is replaced by a thin piece of paper and the company claims this helps reduce at least 600 tons of plastic.
However, the removal of plastic wrap on the iPhone 13 box is controversial because it goes against the company's goal. "If I go to the store to buy an iPhone 13 with only a paper box, I definitely have to ask for more plastic bags or paper bags to wrap it up, making sure that the iPhone box is still intact when I get home. Thus, the amount of garbage from the plastic bag is generated. birth is much larger just because Apple wants to protect the environment," commented Wang Li, a Chinese technology blogger.
Similar to the reduction of accessories, those who have just switched to iPhone will have to buy additional chargers and headphones separately. The amount of packaging this accessory will generate more trash than if Apple packed it with the device.
According to Sina, using recycled materials also makes the durability of the iPhone charging cord significantly reduced, causing users to often have to replace it. "If Apple really wants to protect the environment, Apple can wrap the charging cord with more durable biological materials instead of using recycled materials," Sina said.
In addition, the Environmental Audit Committee of the UK Parliament believes that technology companies like Apple are contributing to the problem of e-waste becoming more serious. The reason is that Apple products are increasingly difficult to repair, expensive, forcing users to buy new phones instead of repairing them for continued use.
Professor John Naughton of the UK Open University told The Guardian that buying the iPhone 13 is a huge waste, with a bad impact on the global environment. Manufacturers like Apple are trying to turn older phones that still work well into "planned obsolescence". Every year, the company launches a new generation of products, even if they are only small improvements.
Another issue where Apple's "environmental" ideals are criticized is maintenance. The US Public Interest Research Group (US PIRG) and Green Century Capital Funds asked Apple to explain the company's "anti-competitive maintenance policy". The reason is that the company is increasingly tightening the warranty policy, extending the repair time, forcing users to upgrade the device.
Linus, owner of a famous YouTube channel about technology, said he wanted to fix the iMac with a broken screen. However, Apple's warranty regulations force users to replace the screen instead of fixing the faulty component. Repair costs are even higher than buying a new iMac.
According to analysts, Apple is trying a lot to protect the environment and has achieved some practical results. However, the company is also avoiding issues related to warranty and repair of old equipment. Meanwhile, this is the core way to reduce global waste, not just trying to "reduce" accessories on new devices. With Apple's current approach, the amount of waste released into the environment is still increasing and users and sellers indirectly become responsible parties.
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